Carat wins media duties for Blossom Kochhar Group of Companies

The business will be handled by the agency's Delhi office.

Carat Media has won the media planning and buying duties for Blossom Kochhar Group of Companies. The business will be handled by the agency's Delhi office.

Samantha Kochhar, managing director, Blossom Kochhar Group of Companies, in an official communiqué, says, "Blossom Kochhar Aroma Magic is increasingly becoming synonymous with natural cosmetics and our track record remains unmatched. We ensure that with our new communication approach, combined with greater market spread, our consumers will get to see the real difference."

Mudra was the incumbent on the business. The creative duties are managed by Nirmal Pulickal's creative agency, February India.

"We will provide media communication management exercise holistically to the company and will manage the media responsibilities encompassing planning, buying and execution," says Vidhu Sagar, executive vice-president, Carat Media.

For the record, established in 1992, Blossom Kochhar Beauty Products manufactures and markets aromatherapy oils and cosmetics under the brand name 'Blossom Kochhar Aroma Magic'. The company currently has presence across nine cities, with its products being manufactured in Uttarakhand and Himachal Pradesh.