A+E Networks|TV18 promotes Devika Dayal as national revenue head

Dayal was senior vice-president.

A+E Networks|TV18 has promoted Devika Dayal, senior vice-president, as national revenue head.

The move is a part of the leadership re-alignment currently underway at Network18 News Media, the ad sales unit which manages the advertising interests of the news and factual entertainment channels at the Network18 Group.

Sanjay Dua, CEO, Network18 News Media, says, "We believe that our brands are well placed to build further on their leadership, both in terms of innovative client solutions as well as a strong network proposition. Each of our leaders comes with a proven track record and we believe that Devika's expertise will be crucial as we move forward on our growth plans."

"Devika has been instrumental in ensuring advertising traction for HistoryTV18 commensurate with its strong brand and viewership performance since its launch. As we build HistoryTV18 further and plan other forays at A+E Networks|TV18, her perspective will be essential to our success to monetise our brands," says Ajay Chacko, president, A+E Networks|TV18.

Dayal, who holds a degree in communications management from the National Institute of Advertising (NIA), Delhi and a bachelor's degree in English from the University of Delhi, has more than a decade of experience in ad sales. She joined Zee Network in 1998 as assistant manager. Next, in 2002, she moved to Discovery Channel as manager, before moving to Network18 in 2005.

For the record, A+E Networks|TV18 is a joint venture between TV18 Broadcast and A+E Networks LLC. The joint venture company launched its first channel, HistoryTV18, in the factual entertainment space last year.