Vizeum wins media planning and buying duties for OML Entertainment

The business will be handled by the agency's Mumbai office.

Aegis Media-promoted Vizeum has won the media planning and buying duties for Only Much Louder (OML) Entertainment, a music, live events and youth media company in India. The business will be handled by the agency's Mumbai office.

Confirming the development in an official communiqué, Vijay Nair, CEO, OML Entertainment, says, "One of our key goals is to effectively disseminate communication about our properties to our target audiences. We don't believe in advertising for the sake of advertising and our partnership with Vizeum aims to design and deploy communication through clutter-breaking, high impact formats."

OML plays around three elements - alternative culture, youth and brands. It focuses on reaching the youth market in India through entertainment properties such as music festivals, television and web-based content.

"We have been investing our energies and resources to turn our clients into our ambassadors through tangible contributions to their business growth. And, it gives immense satisfaction to know that it is paying back for us in terms of our clients referring us to others. This is another referral business," says S Yesudas, managing director, Indian subcontinent, Vizeum.

For the record, the Aegis Media India group, in addition to Vizeum, comprises Posterscope and Brandscope (OOH), Carat (media planning and buying) Hyperspace (retail) Carat Fresh Integrated (activation), PSI (airports), Doosra (creative), Isobar (digital) and iProspectCommunicate 2 (search and performance marketing).