The media duties for the real estate player will be handled by the agency's Chennai office.
Aegis Media's Vizeum added another win to its kitty by bagging the media duties for real estate developer Akshaya. It has been appointed as the media AoR (agency of record) for the company.
The account will be handled by the agency's Chennai office.
Confirming the appointment, K Srikanth, vice-president, sales and marketing, Akshaya, says, "We are on the growth path with a need to set ourselves apart from the other players in the industry. Hence, we have been looking for a media partner who will help us with our ambitions. Vizeum came to us with good references. Once we started interacting with it, we were convinced we could safely embark on this relationship. We look forward to a long term and productive partnership with Vizeum."
S Yesudas, managing director, Indian subcontinent, Vizeum, says, "It is a matter of pride for us that more and more clients are finding value in their association with Vizeum. We ensure our clients that we will stay focussed on your business with utmost sincerity, in as selfless a manner as possible. We thank the Akshaya management for considering us worthy."
For the records, Akshaya was founded in 1995 under the leadership of T Chitty Babu. Since then, it has established itself as one of the most credible players in the real estate business in Tamil Nadu. The company has executed nearly 150 projects till date, with an effort to raise the bar of quality in the residential and commercial domains.