Vizeum India wins media duties of C R I Pumps

Through this win, the agency, which operates in 55 countries, makes its foray into the Coimbatore market.

Aegis Media's Vizeum India has been awarded the media mandate for C R I Pumps. With this win, the media agency has entered the Coimbatore market.

Vizeum's Chennai office will handle the business. The win comes quick on the heels of Vizeum winning its first Emvies metal.

S Yesudas, managing director, India sub-continent, Vizeum, says, "With the communication initiatives planned, the journey ahead will be quite interesting. This also opens up a new market for us and increases the width and breadth of our southern operations. As with every win of ours, we are humbled and stay acutely aware of our responsibilities."

The agency has added several brands to its kitty since the beginning of the year, including the media duties for ETV Network business; Veev, a leather good brand; Cholamandalam Finance; Fox Star Studios; Ricoh India; and Topps India.

For the record, C R I Pumps was established in 1961 and is a household name associated with water lifting pumps for agriculture, industry, domestic, mining and civil applications.