Shilpa Dhanu will now head M3 Project and Strategy Team at Allied Media

Dhanu, with 18 years of experience, joins Allied Media from Star Media Entertainment. She will handle Centralised Data Analytics Cell and will report to Shripad Kulkarni, CEO, Allied Media.

Allied Media Network, the media planning, buying and evaluation arm of Percept Limited, has roped in Shilpa Dhanu as head, M3 Project and Strategy Team. She moves in from Star Media Entertainment, where she was working as senior manager, consumer insights.

Based in Mumbai, Dhanu will be responsible for the Centralised Data Analytics Cell. She will assist and steer the strategy team of the company to newer heights, create new avenues and strategise various offerings of the company for the clients.

She will report to Shripad Kulkarni, CEO, Allied Media.

In an official communiqué, Dhanu says, "Allied Media has been in the forefront in charting out effective media mixes for clients. I look forward to join Allied Media, work on multinational brands and be an active part in its communication strategy."

A graduate in commerce from H R College, Dhanu comes in with 18 years of experience. She began her career in 1995 as consultant, planning at Ogilvy & Mather. In 1999, she moved to Initiative Media as media supervisor.

After spending more than three years in Initiative, Dhanu joined Carat Media Services in 2003 as associate business director. Later, she moved to UTV Bindass and Hungama TV as vice-president, research and strategic planning.

In 2009, she joined CSRIdentity.com as a project consultant on CSR, lastly moving to STAR TV.

For the record, Allied Media launched its Centralised Data Analytical Cell last year. The specialised vertical leverages various strategic initiatives across all media companies of the Percept Group for the clients. It conducts research and collates data on key sectors and industries on a round the clock basis.