Santanu Bhattacharjee joins Allied Media as business head, Panasonic

Bhattacharjee will be based in Delhi. He will report to Surbhi Murthy, associate vice-president. Earlier, Bhattacharjee was working with Mindshare as director, Exchange.

Allied Media, the media planning, buying and evaluation arm of Percept, has taken on board Santanu Bhattacharjee as business head for the Panasonic account. Bhattacharjee will report to Surbhi Murthy, associate vice-president, Allied Media. He will be based in Delhi.

In his new role, he will manage the Panasonic account for all the categories of the brand at a national level. He will also advise the client on media penetration in different geographical markets.

Earlier, Bhattacharjee was working with Mindshare as director, Exchange.

P M Balakrishna, COO, Allied Media, says, "Bhattacharjee has a varied background across critical branding portfolios and will add tremendous value to our company. He has a deep understanding of the business of media through which he will drive our unrelenting focus to build and add constant value for our discerning clients."

Murthy says, "Today, each category has its own speciality and every major client has specific needs based on their various product life cycles. By getting Bhattacharjee on board, we are consolidating our resources to form a customised team to meet the needs of Panasonic as a client."

After completing MBA in marketing and international business from Asia Pacific Institute of Management in 2003, Bhattacharjee started his career with Panacea Biotec. Later, he joined IMG as research executive. After working there for about two years, he moved to Percept as group head, planning, in 2007.

In 2010, he joined Mindshare as director, Exchange.