MediaMind and Omnicom Media Group announce strategic partnership

OMG Agencies will use MediaMind's Ad Tech platform to manage and deliver ads globally.

Integrated digital advertising solutions provider MediaMind has announced a strategic partnership with Omnicom Media Group (OMG). OMG's clients will use the MediaMind platform to manage and deliver online ads in APAC, North America, EMEA and LATAM.

OMG, Annalect (an enterprise marketing company) and Accuen (a trading desk) will integrate MediaMind's platform capabilities within OMG's technology platform. OMG will also offer access to its technology teams and roadmap in order to create a valuable technology partnership to be at the forefront of ad campaign and data management. Through this partnership, MediaMind aims to simplify the process for agencies and advertisers in an open platform that enables them to plug-and-play other technologies.

Commenting on the partnership, Andrew Bloom, senior vice-president, strategic business development, DG (MediaMind's parent company), says, "Reaching the right audiences with the right tools and services, in a well-integrated fashion, is crucial in an increasingly complex media landscape. This agreement with OMG is an ad technology win for both companies and for our clients, who will appreciate the competitive advantages of close integration, coupled with top notch campaign management technology for online and TV advertising."

"OMG is committed to bringing our customers the latest innovations in cross channel advertising," says Steve Katelman, executive vice-president, global strategic partnerships, digital, OMG.

"MediaMind and DG is a natural partner for us as we gravitate towards integrating second screen experiences. Together, we will bridge the offline and online worlds with their solutions," he concludes.