Carat Bengaluru bags Koovs.com's media duties

The win comes after a multi-agency pitch. The agency's Bengaluru office will handle the business.

In a multi-agency pitch, Carat Media Services has won the media duties for Koovs.com, an online fashion e-commerce site. Carat's Bengaluru office will handle the business.

In an official communiqué, Rajesh Kamra, director, Koovs.com, says, "We were delighted to see the response we received from Carat on the brief. Its tools and technologies as well as its approach to media are completely business focused. We are pleased to have it as a partner and are sure it will contribute significantly to our business growth."

Joydeep Raha, senior vice-president, South, Carat Media, says, "Our thorough understanding of the online consumers with respect to their attitudes and aspirational needs was critical in recommending customised media solutions for Koovs as an online lifestyle portal in order to bring the best solutions in luxury and lifestyle."

Carat launched its Bengaluru operations three months ago and this is its second win after the digital and out of home (OOH) duties of Wipro Technologies.

For the record, Carat Media Services is a part of the Aegis Media Group. Other companies in the group include Vizeum, OOH agency Posterscope, Brandscope, Hyperspace (retail), activation agency Carat Fresh Integrated, PSI (airports), Doosra (creative), Isobar, the digital and communications agency and iProspect, the search and performance marketing organisation.