Aidem Ventures to handle service and ad sales for Radiowalla

The agency will handle sales for Radiowalla Network's properties - SpotRadio and the internet radio platform, Radiowalla.

Independent media consulting, marketing and advertising sales company Aidem Ventures has been roped in to handle service sales and ad sales for Radiowalla Network's radio property, SpotRadio and the internet radio platform, Radiowalla.

SpotRadio is a specialised radio service for retail and corporate players that creates customised, targeted and premium radio content for clients, taking into consideration their customers' and employees' tastes by building associations that connect customers and employees to a brand. SpotRadio helps business owners target their in-store audience by inserting promotional messages that are used to inform customers in real time about ongoing sales, events and promotions.

Radiowalla is a direct-to-consumer radio service which offers a variety of special interest internet radio channels, including music and non-music streaming audio channels delivered via broadband across most digital and mobile platforms.

Commenting on the tie up, Kaushal Dalal, executive vice-president, Aidem Ventures, says, "We believe that SpotRadio and Radiowalla offer a valuable service and are excited to be associated with these. Besides, Aidem commands ample domain expertise, including in the media services and ad sales spaces. This will also be a great opportunity for establishments as well as for advertisers looking to tap a captive audience and build brand character. As for Radiowalla, internet radio offers many advantages over personal saved music and is in line with building our online sales strategy."

Anil Srivatsa, CEO and co-founder, Radiowalla Network, says "SpotRadio is rapidly picking up pace and is present across 40+ retail chains and more than 3,000 locations in India. Commercial establishments have been very receptive to the idea of SpotRadio. With Aidem's foothold in the media sales and service space, we are positive that this partnership will establish SpotRadio and Radiowalla as category leaders."