Lintas Media Group Kolkata wins two accounts

The cumulative billing is more than Rs 12 crore; LMG will be responsible for media planning and buying of both accounts.

Lintas Media Group's (LMG) Kolkata office has won the media planning and buying mandate of OCL and Eden City group. The businesses amount to a cumulative billing of more than Rs 12 crore.

There was no formal pitch process before the accounts moved to LMG.

S G Kedia, deputy executive director, cement marketing, OCL, says, "We were looking at a credible partner to help us in our pursuit to reach out to our consumers, but in a very targeted and planned manner. We were looking at multimedia capabilities and brand-centric thoughts from our partners and Lintas Media Group demonstrated both the things well."

Biswadeep Gupta, general manager, Eden City Group, says, "We liked the category understanding demonstrated by LMG, and also found its media recommendations practical and innovative."

"Kolkata is a market which is on the path of growth and we are happy to associate with these reputed brands in the city," says Mahesh Motwani, executive vice-president, LMG Kolkata. "We value long term relationships and our growth comes from the continued growth of our clients," adds Motwani.

For the records, OCL India Limited, manufacturers of Konark Cement, is the flagship company of the Dalmia Group. Eden City Group operates in real estate development and is responsible for projects such as Eden City Maheshtala, one of the largest housing projects in South Kolkata. The residential project is spread over 22 acres with more than 2,000 flats.