Madison Media Omega bags Enamor business

Lintas Media Group is the incumbent media agency on the account.

Madison Media Omega has been appointed as the media AOR (agency of record) for Gokaldas Intimatewear, manufacturer of the lingerie brand Enamor. The agency's Bengaluru office will handle this account.

As per market estimates, the size of the account is pegged at Rs 20 crore.

The mandate for this account was with Lintas Media Group.

The development comes on the back of a multi-agency pitch process that saw the participation of Maxus, OMD and R K Swamy Media.

Addressing the new win, Sam Balsara, chairman and managing director, Madison World, conveys in a press note, "We are delighted that Enamor has chosen us and are confident that we will be able to add a lot of value to its business. We are also happy to add a new product category to our portfolio."

Recently, Madison Media was awarded the media mandate for Crompton Greaves and Dixcy Textiles.

The Madison Media Group currently handles media planning and buying for brands across categories including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald's, TVS, Britannia, Procter & Gamble, Asian Paints, Tata Tea, Shriram Transport Finance, Levis, SpiceJet, Axis Bank, Domino's, Bharti AXA, Max New York Life Insurance, Tata Salt, Acer, Dish TV, Times Television Network and Indian Oil, amongst several others.

The gross billing of Madison Media is Rs 3,000 crore.