Sleepwell appoints MPG as its media AOR

The account, worth more than Rs 20 crore, will be handled by MPG Delhi.

MPG India, the flagship brand of Havas Media, has been appointed as the media AOR (agency of record) for Sleepwell. The account, worth more than Rs 20 crore, will be handled by MPG Delhi.

Manoj Sharma, head, marketing, Sleepwell, says, "We are happy to partner with MPG. We found its approach very thorough and insightful. Its strategic thinking is driven by MPG proprietary tools which provide a holistic communication perspective."

The most important reason, Sharma adds, is MPG's extremely passionate and enthusiastic team.

Commenting on the win, Anita Nayyar, chief executive officer, MPG South Asia, says, "It is a great privilege to work with Sleepwell. One of the key factors that helped us win this business was our strategic approach to communication using our proprietary tools. It is a great win for MPG to kick-start the second quarter."

Sleepwell is the flagship brand of the Sheela Group. An ISO 9001 certified brand, it is one of the leaders in healthy sleep support solutions.

The incumbent on Sleepwell's media account was GroupM's Motivator.

In November 2011, TME, the media planning and buying arm of Rediffusion-Y&R and Everest Brand Solutions, and MPG had entered into a strategic alliance to provide value-added media planning and buying services to clients of Rediffusion-Y&R and Everest Brand Solutions.