Mediascope Publicitas bags the rights to publish DLF Promenade's custom magazine

The first issue of the magazine, titled Promenade, will hit the market in February.

Mediascope Publicitas has bagged the contract to publish DLF Promenade mall's soon-to-be-launched custom magazine Promenade. The quarterly will be launched in February.

The fashion magazine for women will have a circulation of 20,000 copies, and will target women in the age group of 18-45 years. It will be distributed to the mall's database of shoppers and also be available at the kiosks located in the mall. The product will be done end-to-end by Mediascope Publicitas, with approvals from DLF Promenade.

The content mix of the magazine will include trends in fashion, style, beauty, travel, food, and cinema -- everything that gives women a reason to indulge in retail therapy. The inaugural issue will have Bollywood actor Kalki Koechlin on the cover. On an average, there will be 112 pages in the magazine. It will also contain offer vouchers from stores in the mall.

The profile of the advertisers will include high-street fashion brands, accessories, beauty, travel, and white goods.

Mediascope Publicitas also publishes the DLF Emporio magazine, a custom magazine for another DLF mall.

For the record, Mediascope Publicitas has been in the business of publishing luxury magazines for 15 years. The company specialises in content creation, media sales and managing projects on a turnkey basis, a concept-to-delivery service for leading multinational corporate houses, and media companies. The group also publishes BlackBook, a monthly trade magazine, for the luxury industry.