Big FM to take its new identity across 45 cities

The radio station will launch a campaign that includes flash mobs, on-ground activation, and digital for one month to promote its new identity 'Celebrations of Life'.

Reliance Broadcast-promoted radio network Big FM has launched its new identity, which revolves around 'Celebrations of Life'. A new jingle has been created to promote the identity and remain closer to its listeners. The radio station will launch a month-long campaign across 45 cities to promote the change.

Speaking about the campaign, a company spokesperson of Big FM says, "To create the jingle, we have brought on board some of India's best musicians, who have introduced a fresh appeal to the brand in bringing alive our promise of celebration. This new year, we vow to bring many more enchanting experiences to our listeners."

The company has planned online promotions such as mailers, ringtone downloads, and promotions through Facebook and YouTube. On-ground activities across 45 cities in the country will include flash mobs, college, and mall activations.

The radio station will also air its new jingle on television channels across its own network, including Big CBS channels, Big Magic, and across all Big Cinema theatres.

The new jingle launched by the radio station targets the 25-plus age group. It has been recorded in 14 different languages including Hindi, Telugu, Malayalam, Tamil, Kannada, Marathi, Gujarati, Punjabi, Dogri, Kashmiri, Oriya, Bengali, Assamese, and Konkani.