Starcom wins media duties of Caratlane.com

The Chennai office of the agency will handle the media mandate for the online jewellery portal.

Starcom Worldwide has won the media duties of the online jewellery portal Caratlane.com. The Chennai office of the agency will handle the account and manage all media investments for the company.

Caratlane.com is one of the first and few online businesses that offer a range of diamonds and diamond jewellery. The portal was launched in October 2008. It is promoted by Mithun Sacheti, a jewellery retailer under the brand Jaipur Gems, and Srinivasa Gopalan, a technocrat and founder of IT outsourcing firm Lister Technologies.

This is the first time since its launch that Caratlane.com takes up advertising. The portal is looking for a mix of creative and strategic advertising campaigns that will establish strong brand recall.

Confirming the win, Narendra Alambara, vice-president, Starcom Worldwide Chennai, says, "We are in the process of evolving strategic long-term plans for the brand. The strategy and our recommendations will be based on the current and future goals of the brand, and on the ideal platforms for the brand to generate engagement with audiences."