Fourth Dimension Media Solutions beefs up senior management

The media outsourcing specialist has roped in Pradeesh Kumar to head network sales in Delhi, and Suresh Rao for Mumbai.

Fourth Dimension Media Solutions, the media outsourcing specialist, has roped in Pradeesh Kumar to head the network sales for Delhi. The company has also appointed Suresh Rao for its network sales force in Mumbai with immediate effect.

The company represents New Generation Media Corporation's Puthiya Thalaimurai group of magazines, the 24-hour Tamil news channel Puthiya Thalaimurai TV, and Chennai Live, an English language radio station.

Kumar joins in from Mahuaa where he handled the ad sales of Mahuaa Media for the Delhi region. In his new role, Kumar will handle network sales for print, television and radio in Delhi, and will report to Bharat Vishwanathan, chief operating officer. "It will be a challenge for me, as I've handled one medium at a given point of time, but at Fourth Dimension, I will manage three different mediums together," asserts Kumar.

Kumar has over 10 years of experience, and has worked with Zee Entertainment Enterprises, ETC Network, and Kairali TV.

Rao, with over 10 years of experience, will handle network sales for Mumbai, and will report to A Tyagaraj, branch head, Mumbai. For Rao, the focus will be on "having a 360 degree approach to offer unique and innovative mix for the brands."

Rao started his career with Metro Broadband, and after an MBA degree, moved to The Indian Express (IE). He was with the IE Group for three years, before moving on to Hello FM. His last assignment was with Kumudam.

In a separate development, Shankar B will shift back to Chennai, to be closer to the brands the company manages.