HT media ropes in Harshad Jain to head radio business

Jain's mandate will involve looking after the businesses of both Fever FM and Fever Entertainment.

HT Media has appointed Harshad Jain to head its radio business. Jain, who will be based in Delhi, will report to Rajiv Verma, chief executive officer, HT media (HTML). He is expected to join the company on September 30.

He steps into the shoes of S Keerthivasan, (fondly known as Keerthi), who has recently put in his papers to pursue his MBA from the Kelloggs Business School. It is to be noted that Keerthi joined HTML in 2004 as the head of business excellence and soon took over the responsibility of leading its new venture into the FM radio space.

Jain's mandate will involve looking after the businesses of both Fever FM and Fever Entertainment. He would essentially, look after the business of all stations of Fever FM located in Delhi, Bengaluru, Mumbai and Kolkata.

Jain was earlier with Bharti Airtel as senior vice-president and head, sales and marketing, Airtel DTH, where he looked after the entire sales and marketing function for Airtel Digital TV.

Having an experience of more than two decades in sales and marketing, Jain started his career with PepsiCo, and spent 13 years with the company. After that, he shifted to World Space as chief marketing officer, followed by his most recent role in Bharti Airtel.