BIG CBS Networks appoints Vishal Rally as business head

Apart from new business development and revenue generation, Rally will also be in charge of the overall functioning of the network channels including programming, promotions and communications.

As BIG CBS Networks gets ready to increase its push on revenues and top-lines, it has roped in Vishal Rally as the business head for its three-channel offering -- CBS Prime (a GEC), Big CBS Spark (a youth channel), and Big CBS Love (targets the contemporary urban couple).

Rally joins from Vodafone Essar, where he headed the products and sales functions.

As part of his new mandate, apart from new business development and revenue generation, Rally will also be in charge of the overall functioning of the network channels including programming, promotions and communications. He will report to Nikhil Mirchandani, business head, television, Reliance Broadcast Networks Limited.

Speaking to afaqs!, Mirchandani says, "Right now, we are at a very interesting juncture where all our channels have shown tremendous growth, and the time is just appropriate to increase thrust on revenues and top-lines. Rally brings with him varied experience and skill sets that will work to the advantage of the business. We welcome him on board and look forward to a fruitful innings."

Rally, who has a multi-sectoral background says, "There exists huge market potential to explore these channels, and I am confident that the winning content, the market standing, and the dedicated team when put together, make for a winning brand."

Rally's career began with GTL, where his profile included working as a product specialist and looking after the sales, marketing and technical skills -- to design, promote and sell a product. After a four-year stint at GTL, he joined ZIP Telecom as senior brand executive. He also worked with Venture Infotek where he was associate vice-president, marketing. He joined Vodafone Essar in May 2007, and was with the company for an approximate seven-and-a-half years.

Rally has a post-graduate degree in Management Studies from Mumbai University. He has a Bachelor's degree in Engineering (BE) from Manipal University.