Sakál introduces financial supplement in Pune

Titled Posiview, the tabloid-sized supplement will be circulated along with Sakál in the city, every Monday.

The Pune-based Marathi newspaper Sakál has introduced a weekly financial supplement titled Posiview. Starting May 23, the tabloid-sized supplement will be published every Monday, with the theme 'Earn well, spend wisely and invest smartly'.

The Marathi language supplement, which will be distributed free of cost along with Sakál Pune edition every Monday, will have a print run of 5.65 lakh copies. The supplement will deal with a gamut of financial contents, including banking, loans, mutual funds, fixed deposits, shares, insurances and other topics that fall under earning, saving or spending.

The eight-page supplement, which will soon roll out in other parts of Maharashtra as well, is targetted mainly at working adults, in the age group of 35-55 years, and will also contain special content for the youth between 25-35 years. In order to make it an easy read, the supplement will be strong on visuals and graphics.

As part of its promotion plan, some on-ground activities and readers' engagement programmes are on.

Abhijit Pawar, managing director, Sakál Media Group says, "When we conceived this product, we decided it will act at three levels -- as an action enabler, which helps the reader take an informed decision; as a ready reckoner -- a reference material worth preserving, and as a trusted partner, that will directly present opportunities for investments".

Indranil Datta, marketing head, Sakál Media Group, denies the fact that the supplement is on the lines of ET Wealth. "The content of Posiview de-mystifies some of the myths associated with high-risk-high-gain investment opportunities. The people who write here have extensive experience in finance, banking and allied industries," says Datta.

He further adds that the group chose to introduce the supplement from Pune as "it is a growing city in terms of economic power. It comes after Mumbai in terms of market potential and relevance."