Gaurish Pathare joins Sakaal as head, advertising sales

In his new role, Pathare will be responsible for both national and local ad sales of the print business of the group.

Soon after the appointment of Indranil Datta as head, marketing, the Sakaal Media group has roped in Gaurish Pathare as head, advertising for its print business. In his new role, Pathare will handle national and local markets for the group, and will report to LS Krishnan, business head, print.

Pathare joins Sakaal from Mid-Day Infomedia, where he was national head, sales, print and digital.

With more than 16 years of experience, Pathare has worked in various capacities in the media business. He has been associated with Mindshare Fulcrum for eight years, handling Hindustan Unilever brands. Later, he moved to GroupM, looking after accounts such as Onida, ICICI, Vodafone and HSBC. He has worked with Worldwide Media (WWM) on brands such as Femina and Filmfare. He has also been associated with Reliance ADAG's media team.

Says Pathare, "Sakaal Media Group sets high editorial standards and is respected by the readers. I am looking forward to leveraging that equity to deliver value to the advertisers and agencies as well as build a long term relationship with them."

In an official communiqué, Krishnan says, "I am sure Pathare will use his varied experience and skill to achieve many milestones for us. He will be responsible for revenue growth of all the print titles."

For the record, the print titles of the Sakaal Media group includes Sakaal newspaper, Saptahik Sakaal magazine, Agrown daily, Tanishka women's magazine and a film magazine in Marathi titled Premier.