Bloomberg UTV appoints Shailesh Wad to drive Pulse nationally

Wad will report to Siddharth Narula, vice-president, Pulse sales and will be responsible for growing the sales revenues of the unit on a national scale.

Bloomberg UTV has roped in Sailesh Wad as associate vice-president for its non-traditional revenue generation outfit, Pulse, which attempts to create customised brand solutions for its clients.

In his new capacity, Wad will report to Siddharth Narula, vice-president, Pulse, and will be responsible for growing the sales revenue of the outfit on a national scale, while maintaining its sustainability across the country.

Speaking to afaqs!, Deepak Lamba, business head, Bloomberg UTV says, "The Pulse unit of Bloomberg UTV has been a significant revenue driver for the channel and a key focus area. To supplement the growth efforts, the channel has appointed Shailesh Wad as the associate vice-president, Pulse, to handle the sales function nationally. "

"Shailesh is highly motivated. He has an excellent record of unlocking the revenue potential for companies and I eagerly look forward to his doing the same with Bloomberg UTV. I look forward to working with him in growing this business," he adds.

Wad comes with over 12 years of work experience with about 10 years in media, handling various sales streams in Web, print, international marketing and TV ad sales. He was most recently with the Network18 group as senior account director of CNN-IBN, IBN7 and IBN Lokmat. He was also a core member of the IBN7 launch team and has worked with CNBC TV18 in the past.

On his new assignment, Wad says, "I am really happy to join Bloomberg UTV, which is setting new dimensions and trends in the business genre. It's my pleasure to work with the super motivated team here at Pulse. I look forward to guiding this team towards greater heights."

Bloomberg UTV's Pulse aims to develop customised and integrated solutions for its clients. It is an integrated media platform that aims to facilitate holistic solutions for media objectives of brands, client acquisition, positioning, image building and building on a thought leadership platform. It endeavours to reach the right audience set in an impactful manner and deliver the highest possible interactivity with them.