RK Swamy wins Shriram Capital; account size pegged at Rs 15 crore

Shriram Capital is the holding company for the Shriram Group's financial services entities and it seeks to enhance its brand image.

Following a multi-agency pitch, Shriram Capital has appointed RK Swamy Media Group as its new agency. Shriram Capital is the holding company for the Shriram Group's financial services entities and it seeks to enhance its brand image. The campaign will be spread across multiple media, including print (leading business dailies), airport displays, online and television. The size of the account is pegged at Rs 15 crore.

Commenting on the selection, GS Sundararajan, managing director, Shriram Capital, says in an official communiqué, "We perceived RK Swamy's strengths in the areas of understanding its clients' unique needs and drawing up a positioning framework that appropriately reflects these, thereby creating an excellent platform to distinctly differentiate them in their respective industries.

"Having chosen RK Swamy amongst an array of other very keen contestants, it has vindicated our confidence by positioning Shriram Capital very well in the media space. We are confident that this positioning will be the foundation on which the Shriram Group's financial services businesses will continue to flourish and grow in the medium term as well."

Chintamani Rao, president, RK Swamy Media Group, says, "The main objective is to establish Shriram as the forerunner in building a very successful business based on financial inclusion. The group is a clear leader in its businesses and it is our objective to communicate its unique business philosophy to the public."

RK Swamy Media Group comprises Media Direction, Digital Direction, Hansa Media Services and Hansa Outdoor. It is a part of RK Swamy Hansa, a marketing communications and services group serving more than 150 companies in India and the USA.