Mahesh Nambiar joins The Economist as sales director, India

He will add impetus to the sales efforts to increase the market share in India and use his expertise to develop the international market for the magazine.

Mahesh Nambiar has been appointed sales director, India, The Economist. He will be based in Mumbai.

Earlier, he was vice-president, sales, MSM (erstwhile Sony Entertainment TV).During his five year stint at the organisation, he was responsible for heading all India sales for AXN.

At The Economist, Nambiar's mandate is to increase the market share in the domestic magazine ad space and to use his experience to develop the international ad market, too. He will add impetus to the sales efforts to take advantage of this twofold opportunity.

Speaking to afaqs!, Suprio Guha Thakurta, managing director, India, The Economist Group, says, "I am confident that Mahesh's expertise and experience will help us further establish ourselves in the Indian advertising sales market. Backed by our rapid growth in circulation, we expect sizeable gains. The other role is a market creation one, where he needs to use his experience to develop the international market for the organisation.

"He will speak with Indian companies with business interests abroad and educate top decision makers on the criticality of brand building in the new world milieu. This, we are confident, will create a large revenue stream for us."

Nambiar has also worked for STAR India for seven years as senior manager. Besides, he was assistant manager, Indian and Eastern Engineers (Verve & Interiors India) for a little more than two years and worked as an executive at Bennett, Coleman and Co. Ltd.

The Economist will continue to run its advertising sales operation in partnership with Business India. Ashok Dey and his Economist sales team at Business India will work closely with Nambiar.