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RAM Week 34: In Mumbai, AIR FM Gold and Fever FM fight for No. 5 position

afaqs! news bureau and afaqs!, New Delhi
New Update
RAM Week 34: In Mumbai, AIR FM Gold and Fever FM fight for No. 5 position

This week, Red FM has moved up two spots to No. 6 in Bengaluru

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The Radio Audience Measurement (RAM) data for four RAM markets for Week 34 is out. Here is an update on the four RAM markets.

Mumbai

Radio Mirchi is No. 1 in the city with a market share of 17.4 per cent, which is the same as its average market share for the last four weeks.

The second and third spots in the city are occupied by Red FM and Radio City, respectively. Red FM has a market share of 13.6 per cent, which is identical to its last four weeks' average market share. Radio City has a market share of 13.4 per cent with a gain of 0.3 percentage point. Its last four weeks' average market share is 13.5 per cent.

Big FM is at No. 4 with a market share of 11.8 per cent. Its last four weeks' average market share is 11.5 per cent.

In Week 34, AIR FM Gold has moved up a spot to No. 5 with a market share of 11.3 per cent, gaining 0.2 percentage point over the previous week. Fever FM has slipped to No. 6, with a market share of 11.1 per cent.

Radio One is at No. 7, with a market share of 6.4 per cent. It is followed by AIR FM Rainbow with a market share of 5.3 per cent.

Among the other stations in Mumbai in Week 34 are Vividh Bharati, which has a market share of 4.2 per cent; followed by Meow FM (2.9 per cent) and Akashvani Mumbai (2.5 per cent).

Delhi

Radio Mirchi leads in the city with a market share of 24.6 per cent. Its average market share for the last four weeks is also 24.6 per cent.

At No. 2, Fever FM has a market share of 18.8 per cent; while AIR FM Gold is at No. 3, with a market share of 17.8 per cent.

Red FM is at No. 4 with a market share of 9.8 per cent, gaining 0.2 percentage point in comparison to Week 33.

Radio City is at No. 5 with a market share of 8.8 per cent, registering a gain of 0.4 percentage point over the previous week. It is followed by Big FM, which has a market share of 7.2 per cent, registering a loss of 0.5 percentage point in comparison to Week 33.

Radio One is No. 7 with a market share of 5.8 per cent, gaining 0.2 percentage point vis-à-vis Week 33.

Among other stations in Delhi in Week 34 is Meow FM, which has a market share of 2.1 per cent. In Week 34, three of the radio stations in Delhi -- AIR FM Rainbow, Hit FM and Vividh Bharati -- have managed an identical market share of 1.7 per cent each; while Akashvani has a market share of 0.1 per cent.

Bengaluru

Big FM leads in the city with a market share of 19.4 per cent; while its last four weeks' average market share is 18.7 per cent.

At No. 2, Radio Mirchi has a market share of 17.7 per cent, registering a gain of 0.2 percentage point over the previous week. Its last four weeks' average market share is 17.6 per cent.

Fever FM is at No. 3, with a market share of 15.5 per cent. Its last four weeks' average market share is 15.2 per cent.

Radio City is placed fourth with a market share of 12.6 per cent, losing 0.2 percentage point over the previous week. Its average market share for the last four weeks is 12.7 per cent.

AIR FM Rainbow is at No. 5 with a market share of 9.6 per cent, registering a gain of 0.3 percentage point. The radio station's last four weeks' average market share is 9.3 per cent.

This week, Red FM has moved up two spots to No. 6. It has gained 0.7 percentage point to garner a market share of 8.8 per cent. Radio One is at No. 7, with a market share of 8.7 per cent.

Among others in Bengaluru in Week 34 is Vividh Bharati, with a market share of 4.2 per cent, followed by Radio Indigo (2.6 per cent), Gyan Vani (0.7 per cent) and Akashvani (0.2 per cent).

Kolkata

Radio Mirchi leads in the city with a market share of 20.3 per cent, though it registered a loss of 0.4 percentage point over the previous week.

Big FM and Friends FM are at No. 2 and No. 3, respectively. Big FM has a market share of 17.3 per cent; while Friends FM has 11.4 per cent.

Aamar FM is at No. 4 with a market share of 10.6 per cent; its last four weeks' average market share is 10.7 per cent.

Red FM has maintained its No. 5 position from last week, with a market share of 8.6 per cent. However, this week, Fever FM also has a market share of 8.6 per cent. Its last four weeks' average market share is 8.5 per cent.

Radio One is at No. 7 with a market share of 6.3 per cent, registering a gain of 0.2 percentage point. It is followed by Meow FM, which has registered a market share of 5.6 per cent.

In Week 33, among the other stations in Kolkata, AIR FM Rainbow has a market share of 3.7 per cent, followed by AIR FM Gold (3.3 per cent), Akashvani (2.2 per cent), Power FM (1.5 per cent) and Vividh Bharati (0.7 per cent).

Radio Mirchi Radio City Big FM RAM AIR FM Gold
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