GEC Watch: TZP helps Zee reclaim the No. 2 slot

Zee shares the No. 2 slot with Colors

After being pushed at No.3 for a few weeks, Zee is back at No.2 among the GECs. But it hasn’t replaced Colors from the No 2 position. Both the channels share the second position among GECs with a share of 20 per cent. Zee’s GRP increased from 194 in Week 50 to 230 in the current week. Colors also managed a GRP of 233 in Week 51, which is slightly higher than that of Zee. As per the TAM Media Research, (C&S, 4+, Hindi speaking markets, Week 51).

STAR Plus, however, continues to be the No.1 channel with a share of 25 per cent. STAR Plus’ GRP increased from 272 in Week 50 to 292 in Week 51.

Zee’s success can be attributed to the success of the Hindi feature film Taare Zameen Par, which garnered a TVR of 5.25, and was the third most rated show of the week following Bidaai on STAR Plus and Balika Vadhu on Colors. Both these shows got a TVR of 7.76 and 7.44, respectively.

Besides Taare Zameen Par, Zee has two more shows in the top 10 list. The music talent hunt show, Sa Re Ga Ma Pa Challenge 2009, has got a TVR of 3.66, while Maayka which is back in the top 10 list replacing STAR Plus’, Tujh Sang Preet Lagayi Sajna, has got a TVR of 3.19.

New shows that were launched in the last few weeks on STAR Plus and Colors have also made it to the top 10 list of programmes. Uttaran on Colors is the fifth most watched show on GECs with TVR of 3.84. The fourth position is also occupied by another Colors show, Jai Shri Krishna (Colors), which has recorded a 4.81 rating point.

The new show on STAR Plus Aap Ki Kachehri Kiran Ke Saath stands in the sixth place with a TVR of 3.77. Other STAR Plus shows such as Kis Desh Mein Hai Meraa Dil and Raja Ki Aayegi Baarat feature in the Top 10 list, too with a TVR of 3.75 and 3.31, respectively.

Among other general entertainment channels Sony is at No. 4, with an 8 per cent relative share, STAR One is at No. 5, with a 7 per cent share, NDTV Imagine is at No. 6, with a 6 per cent share, and 9X, Sahara One and SAB are at No. 7, each with a 4 per cent share. DD 1 and STAR Utsav occupy the No.10 position, both having a relative share of 2 per cent each.