Outlook Group to launch GEO magazine; ties up with G+J International

GEO India will have approximately 150 pages. It will be published in English and have international and Indian content in ratio of 85:15

Outlook Group India has tied up with European magazine publisher, Gruner + Jahr (G+J) International, to launch the edition of GEO science magazine in the country.

The launch date for the magazine has not been decided yet. But it’s likely to be launched in the month of May or June, this year. The initial print run will be upwards of 50,000 copies. On being asked about the price of the magazine, Maheshwer Peri, president and publisher, Outlook Media, denied commenting on the exact value. But he indicates that GEO India will be in the league of magazines such as National Geographic.

GEO India will have approximately 150 pages. It will be published in English and have international and Indian content in ratio of 85:15. An editorial team for the magazine is being set up at the moment. The team is likely to be sent to Germany for training after a month.

Peri remarks, “GEO is a logical extension to tap the huge knowledge magazine space that the Indian market provides. With the launch of GEO in India, the knowledge and science magazine space which was occupied by imported international magazines would be exploited better. We are hopeful that GEO would attain similar success in the premium science space that it has in European markets.”

GEO already has 16 editions worldwide and the Indian edition would be the 17th from its stable. The current circulation for the magazine in France and Germany is over 5,00,000 copies.

Other high-end magazines published under license by Outlook Media include Marie Claire besides having marketing and distribution arrangements with Businessweek and Newsweek. The group has also announced the launch the Time Inc. publication, People magazine in India.