CupShup promotes TVF’s original web series Kota Factory through tea cups

The first-ever black and white series is being promoted through paper cups available in over 100 tea stalls in Kota.

CupShup, an advertising startup-up known for converting tea and coffee cups into an advertising platform for brands, has launched a campaign to promote The Viral Fever’s (TVF's) latest web series - Kota Factory. The first-ever black and white series is being promoted through paper cups available in over 100 tea stalls in Kota. The video was first published on YouTube on May 2, and has registered over 30,000 views so far.

As part of the campaign, 1 lakh cups have been distributed in colleges and outside coaching centers in Talwandi, Vigyan Nagar in Kota. In addition to this, the branded cups have been strategically placed at railway stations, bus stand, Electronic Complex, City Mall, and other prominent places in Kota.

Commenting on the campaign, Sanil Jain, co-founder, CupShup, says, “We are excited to collaborate with TVF for the 'Kota Factory' series. The city is the coaching hub of India and our tea cup branding will be a way to stimulate interesting and insightful conversations around their lives. This collaboration is truly unique for CupShup and also reinforces TVF's status as a disrupter in the world of digital content.”

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Revolving around the lives of IIT aspirants in Kota, the series focuses on the coaching industry and other aspects of their life. The show premiered on April 16 on TVF Play and YouTube. The series stars prominent names such as Mayur More, Jitendra Kumar and Ahsaas Channa.