Kokuyo Camlin revamps packaging for range of products

The new packaging will be seen in vibrant green colour.

Stationery brand Kokuyo Camlin, is changing the packaging for range of products to give a contemporary look. The current season of 'Back to School' will see Kokuyo Camlin range in new vibrant green. The range covers Wax Crayons, Plastic Crayons, Oil pastels, Colour Pencils, Water Colours, Poster Colours, Brush Pens and Sketch Pens.

The aim is to strengthen the branding with fun icons communicating the brand philosophy of ‘Making Learning Fun’. There is a lot of research and development which has gone into the new look of school colour wherein both balance of green family colour is maintained bearing in mind the old packaging. At the same time new vibrant shade of green is executed to give a contemporary look to the iconic brand.

The brand expects the colour will standout in the retail shelves and grab the eyeballs. The brand will continue to thrive on its philosophy of ‘Making Learning Fun’ with state-of-the-art products to cater the demands of evolved consumers.