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The rebranding exercise is aimed at reflecting the company's core value proposition of offering collaborative work spaces to entrepreneurs.
One Internet, the end-to-end co-working space provider, recently announced its revamped brand identity as 'OneCo.Work'. The evolved brand name aims to better reflect the company's core USP of offering collaborative work spaces to entrepreneurs besides encompassing its diversified product offerings, OneCo.Work and OneCo.Cafe.
OneCo.Work offers state-of-the-art open and private offices, hot desks, high speed internet (LAN and Wi-Fi), conference rooms, HR/Admin/Reception/IT support, legal services, networking and mentoring sessions, and prestigious business address for web, print, and mails along with additional membership privileges.
On the rebranding, Himanshu Bindal, CEO and founder of One Internet, says in a press release, "We are overwhelmed by the reception that One Internet is receiving for its seamless services. Today, the platform has generated significant traction and commands a sizable market share. To further increase our brand recall and to entrench our identity strongly in the minds of our target audience, we have decided to announce the rebranding of our One Internet as OneCo Work. This new name not only marks a new era in the evolution of our services but also represents our diversified offerings."
With the rebranding, the company is also planning to ramp up its services to Gurgaon, Bengaluru, and Mumbai and also to launch an incubation program at a later stage. OneCo.Work aims to establish itself as the largest office space provider across the globe for entrepreneurs going forward.