Second edition of Hajmola Chatpata No.1 underway

92.7 Big FM and Hajmola are scouting for the best standup comedian in UP and Bihar.

Radio channel 92.7 Big FM and Hajmola have come together once again to launch the second edition of their talent hunt. The quest is for the best standup comedian from UP and Bihar.

The previous edition saw the participation of over 5,000 people. And overall, the campaign reached over 80 lakh people.

The second season will be held across 80 towns in UP and 40 towns in Bihar. The talent hunt began on October 11.

The contest invites people with a natural flair for comedy to showcase their talent by auditioning, either individually or in paris (jodis). The 'mobile audition booths' will travel across 120 towns in UP and Bihar. City finales will be held in Agra, Allahabad, Bareilly, Jhansi, Kanpur (grand finale venue), Gorakhpur, Varanasi and Patna.

The month-long campaign will be promoted through branded content on 92.7 Big FM's radio channels. The contest is being promoted on Facebook (www.facebook.com/HajmolaChatpatano.1) too.

The winner will be given a chance to make his/her acting debut in Big Magic's hit comedy serial Ajab Gajab Ghar Jamai. The winner will also meet Bollywood actor Ajay Devgan.

Vineet Mittal, rural business head, 92.7 Big FM, says, "With our extensive reach, we aim to associate with brands to create cross-platform content driven by great entertainment."

Sunil Sharma, head, consumer activations, Dabur India, says, "The success of the first season of Hajmola Chatpata No.1 has helped us enhance our mind share, and accelerate our sales and distribution growth. We are looking forward to the opportunities that season two brings."

Hajmola, a brand endorsed by Ajay Devgan, has over 50 per cent share of the branded digestive tablets market in India, with over 2.4 crore Hajmola tablets being consumed daily.

The promotion for Season two will include communication across print, TV, on-ground and digital media platforms.