Amin Lakhani replaces Anupriya Acharya as head, Mindshare Fulcrum

Lakhani was the trading lead for the Unilever business in the organisation.

Mindshare has promoted Amin Lakhani as leader, Team Unilever South Asia. In his new role, Lakhani will head Fulcrum, a unit of Mindshare that manages media planning and buying for the Unilever business in South Asia including India, Pakistan, Bangladesh and Sri Lanka.

Lakhani replaces Anupriya Acharya, who has moved on from the organisation. Acharya was earlier associated with the company as leader, client leadership, South Asia at Mindshare Fulcrum. In 2012, Mindshare had appointed Acharya as leader, team Unilever, South Asia to fill the space left vacant by Ravi Rao, after he was promoted as leader, South Asia.

Lakhani comes with more than 15 years of experience and has worked as a product manager with an Indian pharmaceutical company and in media agencies. In his stint with GroupM India, Amin handled various roles starting with Maxus as the head of trading for West region, moving on to GroupM as trading head for West and then to Mindshare, where he played the architect of The Exchange function in 2008, finally leading up the trading lead for the Unilever business.

Speaking about the appointment, Ravi Rao, leader, South Asia, Mindshare, says, "Amin will turn a new chapter in Mindshare Fulcrum by raising media excellence in strategic planning and world class execution, backed by award winning innovations for Unilever. We wish Anupriya all the best and thank her for a short but great stint at Mindshare Fulcrum."

Commenting on his new role, Lakhani says, "It is an exciting opportunity especially in challenging times. Mindshare Fulcrum has been a centre of excellence. I am looking forward to building on our strong base and continuing to provide delight to India's most esteemed client, Unilever."