By choosing Lord Ganpati—who symbolizes wisdom, new beginnings, and success—the brand sought to creatively communicate the importance of self-care and personal grooming.
In a unique blend of creativity, tradition, and innovation, VI John India, a leading name in men's grooming, has unveiled a spectacular 8-foot Ganpati statue, crafted entirely from shaving cream and foam.
Revealed at Grand Street Mall in Pune, this awe-inspiring sculpture, named VI John Ganpati, was officially recognized by the Asia Book of Records as the Largest Ganpati made out of Shaving Cream and Foam.
To drive this message home, VI John Ganpati was constructed using VI John’s latest product launches: VI John Premium Shaving Cream and VI John Special Moisturizing Formula-based Shaving Foam.
This creative initiative is part of VI John India’s mission to highlight the significance of grooming in daily life. By choosing Lord Ganpati—who symbolizes wisdom, new beginnings, and success—the brand sought to creatively communicate the importance of self-care and personal grooming.
The construction of this one-of-a-kind Ganpati required over 3,500 units of shaving cream and foam, and was brought to life after 15 days of meticulous work and countless hours of creative effort. The result is a visually stunning tribute that merges the artistry of sculpture with the brand’s core values of grooming and self-care.
Speaking on the occasion, Ashutosh Chaudharie, General Manager Marketing, VI John India shared “Ganesh Chaturthi is a time of devotion, new beginnings, and celebration. We wanted to showcase that grooming is an important part of personal care, just as Ganpati Bappa holds an important place in our hearts. The VI John Ganpati is our way of honoring the tradition while creatively demonstrating the importance of grooming.”
The VI John Ganpati unveiling was met with overwhelming enthusiasm from mall visitors and devotees alike. As a highlight of the event, the statue has also garnered widespread media coverage, strengthening the brand's connection with customers during the festive season.
With this initiative, VI John India has successfully blended its brand philosophy with the spirit of Ganesh Chaturthi, creating a memorable marketing campaign that resonates with tradition and modern values.
About VI John India
VI John India is a leading brand in the grooming and personal care sector, known for its wide range of shaving creams, foams, deodorants, and skincare products. Trusted by consumers across India for its high-quality offerings, VI John continues to innovate and bring forward products that promote self-care and confidence.
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