Life is about taking a quantum leap to break the everyday routine and do something extraordinary. Be it work, relationships or family, people are always looking out for newer experiences that enrich their lives. However, breaking the wheel of your daily rut is usually not an easy task, as people are so caught up in their monotonous schedules that they forget to turn their “Why’s into Why nots”.
&flix, the English movie channel from ZEEL, urges people to leap out of the ordinary as it celebrates its first anniversary. &flix believes in #EverydayLeaps that allow you to break away from the monotony and do something new, everyday. The Hollywood movie channel with its massive library of movies showcases a world of unlimited possibilities enabling viewers to #LeapForth. The channel brings its viewers closer to horizon of new experiences, new journeys, hence inspiring them to break away from the regular and leap into something that they have never done.
Bringing the same experiences of unlimited possibilities, &flix caught up with industry stalwarts to know about their biggest leaps.
&flix spoke to Priti Murthy, CEO, OMD to understand her idea of #EverydayLeaps, the possibilities and leaps that have been crucial in her journey till date. She is a great fan of super heroes and focuses on learning new things to get a new perspective to life every time.