Life is about taking a quantum leap to break the everyday routine and do something extraordinary. Be it work, relationships or family, people are always looking out for newer experiences that enrich their lives. However, breaking the wheel of your daily routine is usually not an easy task. People are so caught up in their monotonous schedules that they forget to turn their “Why’s into Why nots”.
&flix, the English movie channel from ZEEL, urges people to leap out of the ordinary as it celebrates its first anniversary. &flix believes in #EverydayLeaps that allow you to break away from the monotony and do something enthralling, every day. The Hollywood movie channel with its massive library of biggest blockbuster movies showcases a world of unlimited possibilities enabling viewers to #LeapForth. The channel brings its viewers closer to horizon of new experiences, new journeys, hence inspiring them to break away from the regular and #leapforth into something that they have never done.
Bringing the same experiences of unlimited possibilities, &flix caught up with industry stalwarts to know about their biggest leaps.
&flix spoke to Ashish Bhasin, CEO- Greater South and Chairman & CEO- India, Dentsu Aegis Network, to understand his idea of #EverydayLeaps, the possibilities and leaps that have been crucial in his journey till date. He clearly mentions that advertising is not easy, and one has to be continuously at the top of his game to grow and achieve the next level.