Tech-Driven Digital Marketing Solutions are Our Key Focus, Says Hashtag Orange's Mukesh Vij

And that’s how the idea of starting Hashtag Orange was conceived to develop it as a technology-driven integrated digital market solution provider and help brands to have holistic digital marketing solutions to manage their customer journeys.

Today, we have traveled a distance from 7 employees to 70 and built a people-first organization in less than 5 years and are one of the fastest growing digital agencies in India. We are being driven by a strong leadership team across the domains at the top level and driving business with a mindset to create differentiation and innovative solutions. We are a preferred partner with Google and Facebook that helps to get additional competitive insights to drive brands’ businesses. Hashtag Orange is more inclusive and fulfilling the digital marketing gaps for various brands through an integrated strategic approach, platform-agnostic creatives, insights based on data analytics, and technology-driven solutions. 

We have worked for more than 100 brands across categories – B2B, B2C and D2C. To name a few, we have a strong business relationship with GMR Group, India’s leading infrastructure company, Honeywell Global, Snickers from Mars Group, Wildcraft, an explorer apparel brand, Water Aid – an NGO, Monte Carlo, LPU Online, Vivo and a lot of D2C brands like Forest Essential, Kapiva, Kama etc.

We've started a digital transformation journey to strengthen the connection between digital and advertising. Through content creation, marketing, advertising, and technology solutions, we are establishing a strong digital presence for our partner brands. Our digital marketing outfit aims to help brands grow on both digital and traditional platforms.

We do all it takes to make any digital objective successful with a team of digital media experts. Our team works with a consultative and solution-driven approach toward the brands’ business  objectives. We work on mobile apps, up-to-date data and analytic tools, DevOps tools, and UI/UX technologies to keep up with the evolving technology.