Seagram’s Imperial Blue celebrates Father's Day with a film laced with lighthearted humour & fun!

The brand is back again to take you on a humour-filled ride this Father's Day!

 Seagram's Imperial Blue from the house of Pernod Ricard, a brand known for its iconic umbrella campaign 'Because, Men Will Be Men', has always brought alive its core purpose of embracing life with a smile.

With Father's Day around the corner, the brand is once again capturing hearts with a relatable and humorous campaign that showcases the timeless bond between a father and his children. This year, Imperial Blue's campaign focuses on the playful nature of fathers, highlighting their penchant for pulling off delightful pranks regardless of their age.

Imperial Blue has built its brand image by creating films that encapsulate slice-of-life moments, emphasizing the lighthearted quirks of men through subtle humour. The Father's Day campaign beautifully captures this essence, employing intelligent humour that resonates with viewers while staying true to the brand ethos.

At the heart of the campaign is an amusing elevator moment between a father and his daughter. The film portrays the father's mischievous nature as he engages in a humorous exchange of pranks, revealing his never-ending desire to inject laughter and joy into his children’s lives. The scene not only elicits laughter but also brings forth the sentimental connection shared between a father and his children.

The TVC will be seen across their YouTube channel, Instagram and Facebook page.

The brand understands that humour has the power to connect people, and it has successfully crafted a narrative that captures the universal appeal of a father's mischievous pranks. By employing subtle and intelligent humour, Imperial Blue has once again proven its ability to touch the hearts of its audience.

Imperial Blue's Father's Day campaign serves as a gentle reminder of the enduring bond between a father and his children. The campaign captures the essence of 'Embrace Life with A Smile' and reinforces Imperial Blue's commitment to delivering relatable, humorous, and heartwarming content. This Father's Day, the brand Imperial Blue reminds us to appreciate the joy and laughter our fathers bring into our lives.