Kolkata-based No Nirvana Digital Aspire to be Go-To Marketing Partner for All Tech Startups

In conversation with Anirban Sengupta of No Nirvana Digital.

Even while startup businesses have many distinctive products to offer, we found that they often lack the tools needed to interact with their clients. This restricts their growth. We are committed to finding a cost-effective solution to close this communication gap for the clients.

We have always positioned NoNirvana Digital as an extended team for our clients. We want to grow while keeping our position intact. The long-term vision would be to become the marketing partner of choice for all tech startups in the world who are striving to grow fast and economically. SEO, PPC (Google Ads), and content marketing are the three main areas of concentration for our clients.

The Data Protection Bill of 2021 has established a new tone and tenure for data processing by requiring enterprises. It enables users to implement a consent manager platform to gain, withdraw, evaluate, and manage consent in an accessible, transparent, and interoperable manner. Though the concept appears fresh, it is unknown territory. Furthermore, with the fast adoption of cutting-edge technologies such as blockchain and artificial intelligence, it would be worthwhile to track and research how the current set of legislation would be applied to frameworks based on decentralization and anonymization. Meanwhile, companies should consider undertaking periodic audits and reviews of their privacy policies to better visualize the categories of data collected, its movement within the company, storage timings, and locations, and to take remediation measures to fill any loopholes they find.

There is a lot that needs to be done to get companies ready for non-intrusive marketing. Currently, this has been my personal area of research interest.

A few months back, we launched a division, Your Press Buddy, that's focused on getting guaranteed press for companies. This business has been growing pretty slowly — I would like to dedicate some effort to growing this too.

There's no plan to acquire any agency. However, we are always looking to strategically partner with other agencies with complementary expertise.

Secondly, companies are more comfortable working with partners who are unable to provide local support—this opens up the market considerably. Even though we've only been in business for a short time, we've already worked with clients in India, the United States, Singapore, the United Arab Emirates, Australia, Canada, Luxembourg, and Ukraine.

About the Founder:

Anirban Sengupta is the founder of NoNirvana Digital, a strategy and digital marketing consulting agency that offers marketing solutions to tech companies, especially early-stage startups. With more than ten years of experience in marketing, analytics, and technology, Anirban works to drive impact through digital marketing. He can be reached at anirban@nonirvanadigital.com