Exploring the CTV & OTT Advertising Landscape: Q&A with Amritpal Bedi of VDX.tv

In an insightful discussion, he throws light on the potential of CTV & OTT advertising, trends hitting the India region, the benefits CTV offers advertisers, and how to leverage it for a seamless user experience.

In our evolving digital landscape, technological advancements like robust internet penetration, fiber roll out, and affordable smart TVs are shaping the way that audiences consume media. With a considerable shift of consumers toward over-the-top (OTT) streaming platforms over recent years and during the pandemic, advertisers now have an unprecedented and exciting opportunity to reach their audiences efficiently and effectively through connected TV (CTV). While CTV not only has the benefit of being “smarter” than the traditional televisions that have come before, it can also be integrated into a wider omnichannel video strategy to make a powerful impact on viewers.

Here’s what Amritpal Bedi, senior vice president – global operations & country head – India at VDX.tv had to say about the potential of CTV & OTT advertising, trends hitting the India region, the benefits CTV offers advertisers and how to leverage it for a seamless user experience.

Edited Excerpts...

For more information on CTV, OTT and omnichannel video-driven experiences with VDX.tv, visit www.vdx.tv or contact at hello@vdx.tv.