adidas Originals leverages OOH like never before

In a unique campaign, the brand showcased a storyline across 20 consecutive metro pillars.

A virtual GIF of a person skating through the night. That’s what a recent innovative OOH execution by adidas Originals on 20 consecutive metro pillar hoardings looks like.

The execution for the adidas Original’s Nite Jogger is drawing a lot of attention as it replicates a flipbook-like experience in an outdoor setting. For someone driving by the metro pillars, the OOH campaign gives the viewer an experience of a GIF coming alive. The outdoor campaign imagery is in line with the product created for those who prefer to step out at night. With this campaign, the brand has taken a radically different approach to out-of-home (OOH) advertising.

The outdoor campaign is also creating a splash on social media as intrigued users are capturing the storyline on their phones and posting it on Instagram, Snapchat and Facebook, further expanding organic reach of the brand.

This one-of-a-kind creative execution offers a refreshing take in the cluttered outdoor advertising space and has reinforced adidas Originals’ image as the home for out-of-the-box marketing campaigns. While the brand is an active player in all forms of advertising, this campaign marks a new active engagement via OOH.