Gulf Oil Lubricants India and RoadAds partnered for a Fleet Branding Campaign

Thousands of Truckers were a part of Truck Branding Campaign designed by brand Gulf Oil and RoadAds. Truck drivers and single truck operators being the target audience, are very difficult to reach out to, since they are always on move. Gulf Oil Branded Trucks were hence used to create visibility amongst the TG covering important national and state highways, dhabas, driver meeting spots and transport hubs.

"Our truck branding expertise combined with a large network of trucks helped us achieve numerous impressions from the target audience of Gulf Oil. We were successful to showcase the brand to millions of drivers en route the busiest national and state highways across India. Each of our large mobile billboard covers approx 6000 kms in a month, thus providing the brand with a staggering ROI"– Abhishek Panveli , CEO of RoadAds.

Highlights/Activities of Superfleet Campaign

Large branded trucks travelled on national and state highways and halted at popular driver assembly points. Maximum Gulf Oil Dealers and Distributors were reached out to as well boosting their confidence to sell and vouch for the product.

1. Total Trucks Deployed – 225 Units

2. Total Ad Space per vehicle: Approx. 700 sq ft

3. Total Ad Space for the campaign: Approx. 157500 sq ft

4. 8 National and Multiple State Highways Covered Pan India

5. Total Kilometres travelled - Approx. 1500000+

6. Total Impressions Captured - 675000000+

Routes Covered:

Mumbai to Delhi/ Chandigarh, Ambala to Kolkata, Mumbai to Kolkata, Mumbai to Hyderabad, Mumbai to Chennai, Chennai to Kolkata, Rajasthan Local, Andhra Pradesh and Telangana Local

Creative/ Artwork Strategy: Since the target audience is spread across India and belong to different cultures and speak different languages, the creative communication was designed in Local languages like Hindi, Kannada, Telugu and Tamil that were used to connect easily with drivers stating facts about the product.

This helped in generation of inquiries from truckers, retailers and mechanics related to product price, dealership, grade, km change, nearby distributors, etc.