Memes - why are they so important in marketing?

1. They are everywhere

Memes are now on every social media platform. They have travelled across messengers as well. There is a meme on every internet phenomenon or trending affair. From cricket to politics, memes cover everything. They are more like a form of ‘evolved' media.

2. We relate to memes more than anything else

Memes are loved because they talk about stuff we face in our day-to-day lives and bring up some ultimate references. Some are hard-hitting and some are light humored but are the beacon of reality, which is why they are so relatable.

3. These help us communicate

Sometimes memes convey thoughts that words cannot (not being romantic!). We all use memes to mock or just strike up a funny conversation with our friends by tagging them. Memes convey emotions way better than textual messages. This is why memes are so popular among the youth (they don't feel the need to express their feeling so they just share memes).

4. Keeps friendship alive

The meme-tagging game is what makes the modern day brotherhood even better. Tagging is just a part of it, the point is to stay in touch. This generation doesn't buy greeting cards, instead they do everything digitally. Memes have become a part of daily consumption patterns of today’s generation.

5. Source of entertainment

This probably should have probably come first. Memes are short, targeted, hilarious and notorious, which makes them lit. They deliver the message quickly and effectively in under 2 seconds and leave us laughing for the next 2 minutes.

6. It brings something new consistently

One template goes out and another comes in. Some remain classics. Memes self refresh from time to time. Paragliding video or Nirmala Tai's tweet, anything and everything can trend with the power of memes. So we don't need to worry about meme-rs running out of content.

7. The community is coool

The extra o symbolizes the level of cool. Meme communities on Reddit and Twitter are the coolest of all communities. They are one of the most active and observational content creators in the entire social media scenario. And we hope they continue to be so. The extra o symbolises the level of cool. Meme communities on Reddit and Twitter are the coolest of all communities. They are one of the most active and observational content creators in the entire social media scenario. And we hope they continue to be so.

8. Memes are an evolved form of news channels

Today, every news piece is complimented with a memes on social media be it P. Chidambram, Nirmala's opinion on the auto sector going down, Piyush Goyal's history knowledge, traffic fines and many more. About five to seven years ago, we’ve all had a conversation with our parents that used to revolve around us not watching news channels. Memes have brought a major change, the youth is updated about everything happening in their country through meme pages / meme-rs.

The author, Saksham Jadon, is the founder of Youngun India, a meme marketing agency.