Zee Entertainment launches 18 South Asian channels on YouTube TV, catering to diverse US audience

This collaboration aims to fulfil the evolving content preferences of the expanding South Asian population in the US.

Embark on a journey into South Asian entertainment with the much-anticipated launch of Zee’s new video packages, now gracing screens nationwide on YouTube TV. Unveiling the 'Zee Family' package, this partnership introduces a selection of 18 premium channels on the YouTube TV platform, dedicated to captivating the diverse and vibrant South Asian community across the United States.

Asia TV USA and YouTube TV are thrilled to announce the launch of 18 channels from Zee Entertainment in the USA. This partnership marks a milestone in catering to the diverse needs of the South Asian population in the USA, particularly regional language speakers such as Telugu, Tamil, Kannada, Marathi etc., the regional languages have seen growth in the last decade as per the data released in the 2020 US Census.

This collaboration not only reaffirms the availability of the flagship Hindi general entertainment channel Zee TV, but also introduces a total of 17 additional ZEE channels, offering a variety spanning multiple languages. The lineup includes channels such as Zee Cinema, &TV, Zee Bangla, Zee Tamil, Zee Telugu, Zee Kannada, Zee Keralam, Zee Marathi, Zee Punjabi, Zee World, and others.

Punit Misra, president of content and international markets at Zee Entertainment Enterprises, emphasises the significance of the U.S. market within ZEE’s global strategy. “The rising South Asian population in the U.S. not only underscores our commitment but also presents a unique prospect for us to fulfill the evolving content preferences of this expanding demographic in the U.S. The strategic partnership with YouTube TV will enable viewers in USA, access to a vast repertoire of rich, multi-lingual content from India showcasing the Country’s culture and traditions, ensuring an immersive and fulfilling viewing experience for consumers."

This collaboration with ZEE marks a stride in delivering a suite of channels tailored to the South Asian audience to YouTube TV customers nationwide. Emphasising the importance of this alliance, Ashok Namboodiri, CBO for International Business at Zee Entertainment Enterprises, affirms, "Our partnership is pivotal in realising our growth objectives in the U.S., guaranteeing the provision of a diverse range of entertainment options specifically curated for the South Asian audiences subscribing to YouTube TV."