Times Network acquires Digit.in from 9.9 Group

The acquisition encompasses Digit’s print as well as digital business.

Times Network, a broadcast and digital network, has acquired Digit.in from 9.9 Group. The acquisition encompasses Digit’s print as well as digital business. The move signifies Times Network’s commitment to bolstering its digital publishing portfolio and expanding its footprint in the technology and gaming sectors.

This acquisition is part of Times Network’s continued investment in its digital publishing business, which currently reaches over 110 million monthly active users and garners more than 1 billion monthly video views.

Established in 2001 with the launch of Digit magazine, Digit has dedicated over two decades to helping people choose, buy, and use technology to enhance their lives. Over the years, Digit has successfully expanded its presence online through Digit.in.

Also renowned for its vibrant communities, including Digit Squad, a network of tech influencers, and the SKOAR College Gaming Club (SCGC), a premier college gaming community. Collectively, Digit and Digit Squad boast a total reach of 180 million.

N Subramanian, chief executive officer (new media and investments) of Times Group, expressed his enthusiasm about the acquisition, stating, “At Times, we are committed to creating high-value digital communities that leverage audiences and commerce to deliver unparalleled value. We believe Digit fits very well in our overall strategy of building a portfolio of digital products catering to diverse audiences. It will help bring in new audiences to the network. We are confident that, under the aegis of Times Group, Digit’s existing legacy and leadership will grow manifold.”

Vikas Gupta, founder and director of 9.9 Group, echoed this sentiment, saying, “Digit has been India's Technology Navigator for the past 24 years, and we are thrilled to announce that it has found a new home with one of the largest publishers in the country, the Times Network. This marks an exciting new chapter for Digit, and we are confident that it will propel Digit to even greater heights. Digit's offerings will tap into the Times Network's extensive network, expertise, and legacy, ultimately benefiting our readers and the tech community at large. For over two decades, Digit’s mission has been to empower India with timely and trusted information on tech, as well as expert advice to navigate the rapidly evolving tech landscape. We are delighted that Digit will continue to thrive and grow, remaining a trusted tech navigator for India.”

Digit’s presence in digital, print, and on-ground events, along with its strong tech proposition, complements Times Network's existing assets. This synergy offers advertisers a robust platform to engage with a tech-savvy audience.

Indium Capital served as the sole investment banking advisor for this acquisition.