Matrimony.com launches MeraLuv dating app, specifically designed for Indian Americans

Indian Americans can now sign up for a three-month free subscription, and the full app functionality will start from March 7, 2024.

Matrimony.com, an online matchmaking company, has expanded its offerings with the launch of MeraLuv- a dating app for Indo-Americans.

Sharing details about the venture, Murugavel Janakiraman, founder and CEO, Matrimony.com, said, “As the population of Indians in the US continues to rise, we discovered that there is a need for them to connect with individuals who resonate with their values, lifestyle and aspirations. ‘MeraLuv’ is poised to help them find a match within the diaspora. Many individuals we spoke to are apprehensive about subscribing to matrimonial platforms due to the perceived pressure to marry hastily. This app addresses this concern by enabling the users with the opportunity to cultivate a better understanding of their potential partners before taking the relation forward.”

MeraLuv addresses a gap in the market for individuals seeking a deeper relationship in their romantic pursuits: a longing for a connection that echoes with their cultural background while embracing their modern American identity. With Valentine’s Day serving as the perfect backdrop for its launch in the USA, MeraLuv aims to facilitate genuine connections for those seeking to cultivate relationships before marriage.

“MeraLuv emerges as the ideal solution for individuals seeking meaningful relationships. Our platform effectively caters to the burgeoning demand for serious connections within this growing demographic,” added Murugavel.

MeraLuv app has safety measures and prioritises user privacy. Each profile undergoes verification, ensuring a secure environment for all users. The app offers convenient voice note and chat functionalities, enabling seamless communication. Additionally, users can create their own bios on the app.

Indian Americans can register now and enjoy three months of free subscription. The complete functionality of the app will be available from March 7, 2024 onwards.