CleverTap unveils product experiences to enhance app and web user engagement

The new tool offers advanced segmentation, analytics, and an intuitive UI for product managers to optimise app and web user experiences.

CleverTap launches Product Experiences, a solution for testing and improving customer experiences on web and apps to maximise value. With a no-code approach, user-friendly UI, and advanced segmentation capabilities and analytics, Product Experiences allows product and growth managers to effortlessly personalise as well as optimise app and website user experiences. 

In today's competitive app landscape, the stakes are higher than ever for businesses. With 50% of users uninstalling an app within 30 days and 25% abandoning it after just one use, the pressure is on the brand to deliver personalized experiences. Any issue in user experiences can lead to swift abandonment given the ease of access to other alternatives. According to studies by McKinsey, a staggering 70% of drop-offs are due to sub-par in-app experiences, while 76% of customers express frustration when brands fail to provide personalised interactions.

CleverTap Product Experiences allows product managers and growth teams to experiment with and update app design, functionality, and workflows with minimal technical support. It enables A/B testing, dynamic content management, and in-app personalisation, reducing the need for frequent app updates and improving operational efficiency.

The key components of Product Experiences include Remote Config and Product A/B Testing. Remote Config allows marketers and product managers to map app and web functionalities to Remote Config’s user friendly interface, enabling seamless control and personalisation of the user experience. They can create precise segments with zero-code and override variable values to tailor the experience for specific audiences directly from the CleverTap dashboard.

With Product A/B Tests, marketers can set up experiments with multiple variants related to UI, functionality, and workflows. Through precise measurement of results based on key performance indicators (KPIs), businesses can analyse performance with detailed analytics and deploy the most successful version to their user base.

Anand Jain, co-founder and chief product officer, CleverTap said, “Businesses are continuously striving to push out newer features and updates to benefit the end user. The app updates that bring these changes are often the result of a complex, time-consuming and resource-intensive process. App release cycles are not scalable, cost-effective or agile enough to respond to market demands and keep up with the rapidly changing business environment. Product Experiences addresses these industry pain points by empowering businesses to take control of their app and web experiences with minimum technical dependency. Its unique capabilities offer CleverTap customers an all-in-one solution that redefines campaign management and performance and app and web experience management, proving to be a complete platform for future digital engagement success.”