Dove shatters all unrealistic beauty standards yet again through its #ShowUs campaign

We recently spotted this as a YouTube pre-roll.

Dove has rolled out its new global ad campaign - #ShowUs - in collaboration with online marketplace Getty Images and all-female creative agency Girlgaze. This is a move to encourage diversity and authenticity in media representation. The Unilever-owned personal care brand has built a one-of-a-kind inclusive photo library powered by women to shatter beauty stereotypes around the world.

The core theme of the initiative (staying true to Dove's legacy of upholding "real beauty", evident through previous marketing endeavours) is building a photo collection of more than 5,000 images featuring 179 women from 39 countries, shot by women and non-binary individuals, capturing women at their unfiltered best. Interestingly, all 179 women photographed in the collection, so far, created their own search descriptions and tags, a task usually done by the photographer.

Dove is taking action with @Girlgaze, @GettyImages and women everywhere to create a more inclusive vision of beauty TODAY. 🙌 Join Project #ShowUs and together we can shatter beauty stereotypes around the world. 🌎📢https://t.co/zWXZ4yfV7L

— Dove (@Dove) March 27, 2019

The brand claims that the project stems from the insight that 70 per cent of women, globally, do not feel represented by everyday images. The campaign thus aims to shatter beauty stereotypes by showing women as they are rather than what others believe they should be.

There’s so much beauty in the strength of women 💪 Juliet is a survivor and she’s not afraid to show her mastectomy scars. She wants to normalize them, so that women going through the same experiences can thrive in life without feeling any less of a woman ❤️ What would you like to see normalized? Comment with #ShowUs below. @girlgaze 📸: @sophiemayanne 🇬🇧 💻: @gettyimages #Dove #ShowUs #RealBeauty #Survivor #Warrior #CancerSurvivor #Masectomy #Scars #girlgaze #Beautiful #Strength #GettyImages

A post shared by Dove Global Channel 🌎 (@dove) on Apr 29, 2019 at 3:07am PDT

“Beauty standards don’t define me” 🙌 Teacher and aspiring model, Meryem shows us that unique is beautiful, and the world is a better place when that’s recognized 🌎 This is Meryem’s story as told by her, and Girl Gaze photographer @hindbouqartacha 📸 Join us, @girlgaze and @gettyimages for Project #ShowUs as we work to break beauty stereotypes all over the world, one photo at a time 🌎 📸:@hindbouqartacha 🇲🇦 #Dove #ShowUs #RealBeauty #Beauty #BeautyStandards #Stereotypes #Diverse #Unique #girlgaze #GettyImages #StockImages #WomenWhoLookLikeMe

A post shared by Dove Global Channel 🌎 (@dove) on Apr 18, 2019 at 2:03am PDT

“It’s empowering to see real people in the media, so we can feel like we can achieve anything we want”. Smashing the beauty standard of ‘perfect skin’, psychology student and proud feminist, Beatriz, shows us that all skin is beautiful. She has vitiligo and wants the world to see there’s beauty in what makes us unique 💖 Beatriz wants to see more women with skin conditions represented in the media. Swipe left to see Beatriz’s story and comment below with #ShowUs to tell us who you want to see. @girlgaze 📸: @isabelladiasx 🇧🇷 💻: @gettyimages #Dove #ShowUs #RealBeauty #Vitiligo #girlgaze #SkinConditions #BeautyStandards #Beautiful #Representation #Unique #Brazil #GettyImages

A post shared by Dove Global Channel 🌎 (@dove) on Apr 1, 2019 at 6:33am PDT

Beauty is real, inclusive and natural. #ShowUs more women who look like them and us. #DoveIndia #RealBeauty pic.twitter.com/xIMYklCxUS

— Grazia India (@GraziaIndia) May 6, 2019

A look at the Dove ads (both national and global) which made it to the afaqs! List:-

Project #ShowUs

Beauty on your own terms #MyBeautyMySay

Real Beauty Sketches

Dove's latest campaign #LetsBreakTheRulesOfBeauty encourages women to defy conventional beauty ideals

Real-beauty-Mannequins Challenge