Amazon Prime Video tags Zomato, Tinder, Fevicol to announce Gully Boy

Some of the brands tagged came up with raps of their own in response.

Amazon Prime Video has announced that Zoya Akhtar directed Gully Boy will be streaming on its platform. The movie also stars Ranveer Singh and Alia Bhatt in central roles and to tease the release of the movie on the streaming platform, Prime Video’s Twitter account has been creating buzz by tagging other brands and using lines familiar to the movie.

To tease its newest arrival, it put out this tweet first

KYA BOLRELI PUBLIC pic.twitter.com/FlYQ1vZLL5

— Amazon Prime Video IN (@PrimeVideoIN) April 13, 2019

Soon they began using popular lines from the movie to symbolise what they were talking about

arey apun kuch karte na yaar apne public ke liye

— Amazon Prime Video IN (@PrimeVideoIN) April 13, 2019

And all of a sudden, Prime Video started pulling other brands into the mix!

It started with Zomato...

.@ZomatoIN tera wrap dekh ke meri bandi bole, yeh toh mera wala khana hai

— Amazon Prime Video IN (@PrimeVideoIN) April 15, 2019

Then it was McDonald’s turn

.@mcdonaldsindia kya bolte MC donald baa

— Amazon Prime Video IN (@PrimeVideoIN) April 15, 2019

There were a few unexpected brands in the mix

.@StuckByFevicol tere jod jaisa koi hardich nahi hai

— Amazon Prime Video IN (@PrimeVideoIN) April 15, 2019

Flight aggregator MakeMyTrip found mention too

.@makemytrip chalu main wahan, jaha tu le chala ✈️

— Amazon Prime Video IN (@PrimeVideoIN) April 15, 2019

Even food chain specialist Jumbo King was not spared

.@Jumboking_India vada vada wow wow vada vada pav

— Amazon Prime Video IN (@PrimeVideoIN) April 15, 2019

We don’t know exactly on what basis Amazon gave shout-outs to brands...

.@Tinder_India right mein bana rahe log apni love story, left mein rejection ki kaisi yeh majboori; haan bolna

— Amazon Prime Video IN (@PrimeVideoIN) April 15, 2019

All we know is that Amazon had something up their sleeve...

.@KFC_India thanda kuch nahi sab garam hi garam hai, angaar hai

— Amazon Prime Video IN (@PrimeVideoIN) April 15, 2019

Even TVF’s popular show Pitchers was referenced...

.@TheViralFever apna pitchers laayega na?

— Amazon Prime Video IN (@PrimeVideoIN) April 15, 2019

More beer references

.@bira91 dil tha toota, tab tu hi toh mere saath tha

— Amazon Prime Video IN (@PrimeVideoIN) April 15, 2019

There were some deadly puns involved...

.@DurexIndia bhot hard, bhot hard 🌂

— Amazon Prime Video IN (@PrimeVideoIN) April 15, 2019

.@adidas kya shoe! 👟

— Amazon Prime Video IN (@PrimeVideoIN) April 15, 2019

.@GhadiDetergent apna time aayega

— Amazon Prime Video IN (@PrimeVideoIN) April 15, 2019

Even American brands weren’t spared...

.@CocaCola_Ind @MentosUS tere andar ka lava fatt ke bahar aane de

— Amazon Prime Video IN (@PrimeVideoIN) April 15, 2019

ALSO READ: Sulekha.com rides the rap route in its first long format digital film

And to top it all off...

um hey, are you still sad by any chance? https://t.co/iNBaIXl99Y

— Amazon Prime Video IN (@PrimeVideoIN) April 16, 2019

While it’s unclear if the efforts from Amazon’s end are a co-branding effort or if they went around randomly tagging brands, it was quite a laugh when some of the brands replied, some of them even throwing in raps of their own!

Wrap to common hai bantai,
Maza to biryani me aana hai!
Vaise sirf teri bandi hi kyu,
Tumhare Kaleen bhaiya ko nahi khaana hai?- MS

— Zomato Care (@zomatocare) April 15, 2019

.@mcdonaldsindia kya bolte MC donald baa

— Amazon Prime Video IN (@PrimeVideoIN) April 15, 2019

Khada hoon kaise main yahan pe ab na puchna pic.twitter.com/8heHNRqjbP

— Fevicol (@StuckByFevicol) April 16, 2019

.@PrimeVideoIN Whatever you are streaming, KFC Bucket toh banta(i).

— KFC India (@KFC_India) April 16, 2019