Dream11 ropes in Tilt Brand Solutions to create their biggest advertising campaign yet

The agency has been appointed to conceive and create their communication programme for IPL.

Dream11, India’s Biggest Sports Game, has appointed Tilt Brand Solutions to conceive and create their communication programme for the biggest and most awaited sports event in India – the IPL.

Commencing on the 23rd of March 2019 and played by 8 competitive teams, the IPL matches will be part of one of the most popular sports leagues in the world.

Speaking about the engagement, Rajiv Chatterjee, Chief Business Officer, Tilt Brand Solutions says “It’s great to have a brand like Dream 11 on board. The energy they have is infectious, and their willingness to experiment and take brave decisions, very motivating - just the type of brands and clients we want to partner with. We have some pretty exciting work in the pipeline and I’m sure we have a winner on our hands.”

Adds Vikrant Mudaliar, Chief Marketing Officer, Dream11, “Dream11, with over 5 crore users, is helping sports fans increase their engagement and connect deeper with the sport they love. Year on year, we have witnessed our highest growth during the IPL season and so naturally it features significantly in our marketing calendar of the year; and so, Dream11 was looking for an agency that could bring an unique and refreshing perspective to Dream11’s brand proposition. In Tilt Brand Solutions, we found the desired energy, passion & commitment and the team’s combined experience and track record made them a suitable partner for us.

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