Brands really really really really love this tweet format...

The format has been trending for the past few days and brands were quick to jump on the bandwagon.

Social media has a funny way of dictating how we describe things. In this case, it was the word “really” that was written with varying spaces to make it look like it was moving. Many brands took the opportunity to ride the wave and bring attention to the products they sell and the services they offer. Take a look!

1. Swiggy gets savy, uses the meme to talk about biryani

We
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
want to know why there is elaichi in biryani?

— Swiggy (@swiggy_in) January 24, 2019

2. Amazon did a humorous take on sharing your streaming services

We
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
want you to not share your amazon prime account with 27 other people

— Amazon PrimeVideo IN (@PrimeVideoIN) January 23, 2019

3. OnePlus went with word play on their tag line

We
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
want you to stop settling. https://t.co/alS5oO1FAC pic.twitter.com/Cvl6dk7UoM

— OnePlus (@oneplus) January 24, 2019

4. Ixigo used the format to mirror a thought that’s on most people’s minds

We
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
think you need a holiday!😉

— ixigo (@ixigo) January 30, 2019

5. Airtel India, asking what users have always wondered…

We
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
want to know what the # on the dialer does?

— airtel India (@airtelindia) January 24, 2019

6. Dating apps weren’t left out of the conversation either

We
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
think it's time to up your dating game and join Woo.

— Woo - Dating App (@DateOnWoo) January 30, 2019

We
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
need you to stop using the word sapiosexual in your bios

— Tinder India (@Tinder_India) January 24, 2019

7. It’s been a while and they don’t do that anymore

We
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
need you to know we don’t make PCs anymore. Yes, really. It’s been a while.

— IBM Jobs (@IBMJobsGlobal) January 29, 2019

8. Hindware came up with some food for thought

We
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
Need to make every drop of water count.

— Hindware_Homes (@Hindware_Homes) January 30, 2019

9. Good Knight promises a good night’s sleep

Switch on Goodknight Power Activ+ Sleep in.............3
...........2
.......1
😴
😴
😴
😴
😴
😴
😴
😴#really #goodnightsleep pic.twitter.com/zvV35FJC7i

— Goodknight India (@goodknightin) January 29, 2019

10. Why though?

We
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
want to know why you keep using 'password' as your password 🤔

— Quick Heal (@quickheal) January 30, 2019

11. Godrej took the opportunity to remind everyone that water is

a precious resource

Could we BE more dramatic about the need to save water? Let’s march towards #WorldWaterDay by taking smart steps to conserve water. Come home to water-security with #GodrejProperties #BeTheChange #BeWaterSecure #GodrejAqua #Bangalore #Realestate #realtor #conservewater #waterconservation #conservation #savewater #cleanwaterforall #india #water #milliondollorinvestment #buyhomes #homesweethome #newhome #realestateinvestor

A post shared by Godrej Properties Limited (@godrejpropertiesltd) on Jan 29, 2019 at 5:30am PST

12. Flipkart used the opportunity to clear the air about their branding

We
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
really
need you to know it's spelled kart... not cart.

— Flipkart (@Flipkart) February 4, 2019